Remember to bookmark
The Fire Island Classifieds!
for the next time you need to sell or find anything....
8 Tips for Creating a Great Fire Island Classifieds!
Ad Campaign
Classifieds are the
best dollar-for-dollar return in advertising! However writing
successful classified ads is an ART and should not be taken lightly.
These 8 classified ad marketing Tips may be the beginning to you
writing and making money with "order-pulling" classified ads.
- Tip #1: Use your Fire
Island Classifieds! ad to generate contacts and leads,
rather than to make a sale. Use the ad to start communication
with your prospect. You never know what you might learn.
Make sure, that your follow-up is immediate, substantial,
professional, appealing, and educational.
If you follow up by sending more information via email or
posting it on your website, you will lower both your costs and
your time investment in following up on leads.
- Tip #2: Keep testing your
Fire Island Classifieds! ad to see what works best. The book
Marketing Online mentions that the classified ad headline, "How
to Repair Cars--Quickly, Easily, Right" pulled O.K., but when
one word was changed to "How to Fix Cars-- Quickly, Easily,
Right" the response rate jumped 18 percent! Just from changing
ONE word.
- Tip #3: Use the attention
grabbing feature available like bolding, highlighting, and
placement. A prominently placed ad draws more responses than one
buried in a deep listing. Add one or two pictures. A picture in
The Fire Island Classifieds! "speaks a thousand words."
- Tip #4 : Track your classified ads.
Embed a code in your reply to information, so that when you get
a response to your Fire Island Classifieds! ad, you'll
know where it came from. One way of doing this is by using
different e-mail addresses or offerings.
- Tip #5: Hang in there! Most
experts recommend that you take out a classified ad for more
than just a few months (some recommend a minimum of six months).
Why? Many people read the same classifieds for several months to
see which advertisers last before they respond. No one wants to
start a business relationship with someone who establishes a
presence and vanishes soon thereafter. Pulling your ad too soon,
may loose you leads.
- Tip #6: Be customer-focused.
Make it easy to request more information from you. An email
address or a web site is best, since they are already online.
Including more response options.... such as your postal address,
fax and phone number, plus including a real person's name as a
contact.... all have the added benefit of supplying at least one
more convenient means for the prospect to contact you.
- Tip #7: Offer a free report, free
additional information, or more pictures. What works online is
offering prospects more solid information, not simply putting
the information out and hoping the prospect will react. Engage
the prospect in a process - the process of communication
- Tip #8: Be there! When people
do respond to your Fire Island Classifieds! ad, make sure
you'll answer the phone, your email, your mail ... promptly,
professionally, courteously! Nothing will loose a sale quicker
than not responding to a prospect in time.
Remember to bookmark
The Fire Island Classifieds!
for the next time you need to sell or find anything.... |
